First let's take a definition that many people recognize. Wikipedia is a good place to start so here is the definition they provide.
“Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine‘s unpaid results—often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.”
First let's give a few examples that might help. SEO is the ability to have a specific online address to be seen by people looking for it! A good example is a home based business wanting more exposure. Maybe they have a website that they want more people to see. Specifically they want to optimize the site for people “looking” or searching for a particular term or phrase. This term or phrase is usually referred to as a keyword. Read more about keywords in other posts.
Answering the simple what is seo question can be rewarding! Another example might be an entrepreneur that has a product to bring to market. Optimizing the promotion of the product for exactly what the end user is looking for is vital. Without optimization you are simply hoping something will be seen.
Imagine for a moment how POWERFUL it could be if people searching for a specific term found your site. Using a simple seo marketing strategy could be a game changer. Search engine optimization gives you the power to reach your customers exactly where you want. You get to meet them where they are looking! Millions if not billions of searches are happening everyday. Are you going to finally answer the what is seo question and start to Optimize what you are doing?
Now it is time to optimize the content that you create on a regular basis. Depending on what types of marketing you currently use. You can optimize blog posts, videos, even some social media campaigns have shown up in search engines. The key is that you actually are creating content that is focused on what your prospective customer is looking for. Having keyword research done to pinpoint what people are searching for will allow you to optimize all of your content.
Paid Marketing Strategies VS. Free Marketing Strategies! That is how you can begin to break down the types of marketing for your home based business. There are several options to choose from. Both free and paid strategies have benefits. They both also have unique challenges as well. Many people make the choice to use a combination of both main types of marketing. To build your home based business you are going to have to be willing to try new methods. The more you action you take, the more results you get!
There are a variety of types of marketing that can be considered paid methods. When choosing a paid marketing strategy for a home based business or any type of business you should first consider your budget. A budget is vital for success when using paid marketing methods. When we have determined a budget we can now select a type or types of marketing for our home based business. This selection process will be easier with a budget. Some of the paid marketing methods will not be available due to the budget you have created. Essentially by creating our budget we create an accurate financial picture for our home based business. In addition budgeting helps the selection process by eliminating options that are not currently possible. Remember the most important action is to stay within YOUR budget. Whatever your budget is,it will serve you well to stay within your means. Remember YOU can always scale it up!
Free Marketing is a great option for beginners. Mainly because there is No Cost to start! You may want to add a Free marketing method to your home based business if your just getting started. With many social media options home based business owners have a large selection to choose from. The best way to get started is to choose one platform and start to use it daily. To master your specific types of marketing will require consistent actions. That is why urgency is so important! The sooner you start to take actions, the sooner you can get a results. The biggest challenge in learning FREE marketing methods is the time involved in learning.
This is why I have put together a training on the EXACT method that I use to generate FREE LEADS DAILY! This free marketing method has been used by 100's of people and works like MAGIC every time! Look for a training module in your email soon!
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