What is SEO-SEO for Home Based Business
First let's take a definition that many people recognize. Wikipedia is a good place to start so here is the definition they provide.
Wikipedia gives us a look at what is seo…
“Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine‘s unpaid results—often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.”
SO in plain speak What is SEO?
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First let's give a few examples that might help. SEO is the ability to have a specific online address to be seen by people looking for it! A good example is a home based business wanting more exposure. Maybe they have a website that they want more people to see. Specifically they want to optimize the site for people “looking” or searching for a particular term or phrase. This term or phrase is usually referred to as a keyword. Read more about keywords in other posts.
Answering the simple what is seo question can be rewarding! Another example might be an entrepreneur that has a product to bring to market. Optimizing the promotion of the product for exactly what the end user is looking for is vital. Without optimization you are simply hoping something will be seen.
Imagine for a moment how POWERFUL it could be if people searching for a specific term found your site. Using a simple seo marketing strategy could be a game changer. Search engine optimization gives you the power to reach your customers exactly where you want. You get to meet them where they are looking! Millions if not billions of searches are happening everyday. Are you going to finally answer the what is seo question and start to Optimize what you are doing?
Finally you have answered the; What is SEO question, now what?
Now it is time to optimize the content that you create on a regular basis. Depending on what types of marketing you currently use. You can optimize blog posts, videos, even some social media campaigns have shown up in search engines. The key is that you actually are creating content that is focused on what your prospective customer is looking for. Having keyword research done to pinpoint what people are searching for will allow you to optimize all of your content.